Meetings
March 17, 2010
Program
Bequest Boot Camp--Ten Exercises to Strengthen Your Bequest
Karen Gallardo, Senior Director of Gift Planning and
Major Gifts for the AARP Foundation
Webinar: Bequest Boot Camp--Ten Exercises to Strengthen Your Bequest
Following the webinar there will be a panel discussion of local development
professionals discussing ways of promoting bequests.
Meeting Schedule
12:30-1:00 pm Registration
1:00-2:30 pm Live Virtual Seminar
2:30-3:30 pm Panel Discussion
Light refreshments included.
Karen Gallardo serves as senior director of gift planning and major gifts for the AARP Foundation. In this role she leads the gift planning and major gifts effort and spearheads a bequest program to generate future revenue to serve America’s most vulnerable seniors. Prior to joining AARP Foundation, Ms. Gallardo worked at The Aspen Institute. She also spent more than 14 years at The Nature Conservancy working in major gifts for South American conservation, gift planning, corporate fundraising, cause-related marketing, and membership development.
Ms. Gallardo serves on the board of the National Capital Gift Planning Council, the American Council on Gift Annuities, and the Cacapon and Lost Rivers Land Trust. She earned a BA in English and Communications from the University of New Mexico and an MBA from The George Washington University.
Brochure
Location
Prince Conference Center, Calvin College
May 13, 2010
Program
eMarketing - New Decade Donors
Tyler Bacon
Presentation Title: eMarketing
Description: This presentation will first look at the senior donor. Who
are they and what are their expectations? We will then cover the
fundamental principles of web site design, branding, and integration
through review and analysis of nonprofit eMarketing strategies. Special
emphasis will be given to eMarketing with eNewsletters, literature,
video and proposals.
Presentation Title: New Decade Donors
Description: As the field of gift planning enters the new decade, gift
planners who understand how to "increase their reach" will be very
successful. The key to their success will be making use of the new
eMarketing opportunities for both Boomers and Senior Friends.
Successful gift planners in the next decade will have large media
circles with regular and frequent donor contacts. They will have 90%
eContacts and 10% print contacts.
Tyler Bacon is an Internet Marketing Specialist at Crescendo
Interactive. Tyler earned a Business Management degree from Robert
Morris University in Pittsburg, PA. and worked in marketing and sales
with several California-based corporations prior to joining Crescendo.
Tyler will present two sessions on marketing planned gifts using
eMarketing strategies.
Location
Prince Conference Center - Calvin College - 9 AM to 11:30 AM